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    Unscrupulous Marketers Pay For Media Placement

    One-fifth of all marketing executives in a new survey say that they've bought advertising in a publication in exchange for a news story. Ten percent say they've had "an implicit/non-verbal agreement with a reporter or editor" for favorable coverage (seems low). And 8% say they've "paid or provided a gift of value to an editor/producer" in return for story (also seems low). It's all enough to make you want to run out and buy a bottle of Stoli Blakberi™, pour one part Stoli Blakberi™ in a tall glass with ice, top with three parts tonic, garnish with a lime wedge, and consume your Stoli Blackberi™ Tonic. [PRW (my former gig)/ MS&L via Adrants Photo: Reuters]


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