Summer is not just an excruciatingly slow time of year for actual news; it's also an excruciatingly slow time for manufactured news. It's not like ad agencies can just riff off all the interesting scandals in the news, when there are no scandals in the news. What does that mean for you, the consumer? A shitload of publicity stunts, in which advertisers try to create some interest out of nothing. What does that mean for advertising reporters? Stories about these very stunts-sometimes even a trend story, to give the appearance of being something more than just a roundup of items from Adrants. See, the system works! Although that doesn't mean any of these stunts are necessarily good:
A Chevrolet billboard that used real pennies was stripped clean within 30 minutes. In Singapore, advertisers painted an extra yellow safety line on a train platform with the name "Wonderbra" on it, leaving commuters to figure out the message (that the bra's lifting qualities were so forceful that wearers would have to stand back)...
Many people did not get it.
You can't ask for everything to make sense. It's hot outside. Stay tuned here for breaking news coverage of only the finest future publicity stunts throughout the summer and beyond!