Google CEO Eric Schmidt stopped by Advertising Age's Madison and Vine conference last week, and proceeded to weep incredibly expensive tears over the fate of investigative journalism after Google helped eviscerate newspapers' business . "It's a tragedy for America," Schmidt declares before noting how few resources are going into reporting on the war in Iraq. "We'd spend a little more money to cover it, but our economic system doesn't justify that." Meanwhile, across the pond, Google hired away veteran BBC newsman Peter Barron of Newsnight for the company's public relations machine . Maybe Google will open a new PR bureau in Baghdad and send flacks to the front lines to cover the war. Would certainly be one way to improve Google News.