Last week we gently mocked floundering artery-clogger Ruby Tuesday's announcement that it would be blowing up one of its restaurants LIVE on the internet as a signal to the world that it was changing the way it does business. But as dumb as that idea sounded strategically, it did have one redeeming quality: an exploding Ruby Tuesday. Well the stunt went off yesterday, and the whole thing was a pathetic hoax. Instead of blowing up their own location, RT pretended to destroy some neighboring fake chain restaurant to signify blah blah blah. You suck Ruby Tuesday, and your stock is just as poisonous as your fried mozzarella. Watch the video of the bait-and-switch stunt below, while booing:
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