A tipster tells us that the rumor of a reorg in Yahoo marketing isn't news — because the company's structure is always in flux. And Allen Olivo, the Yahoo executive who figured into the most recent reorg rumor, is part of the problem, the tipster adds:

Yahoo is constantly in a reorg hoping one day they might just stumble on the right structure and figure it out. The problem is, the people requiring the reorgs are the problems themselves. I know a senior level person that left Olivo's group, presumably and in part because he wouldn't reorg his part of the group — opting instead to stabilize morale and develop the talent already in place. Perhaps one reason he's a "well traveled Valley marketer" is because he's a mildly skilled manager and completely ineffective leader.