With the economic crisis putting the squeeze on nearly everyone and with fashion retailers dropping like flies, it's a tough time to be a young designer. So we're glad that Russia Today thought to check in with clothing empress Kira Plastinina—whose latest line was unveiled in Moscow last week—and even gladder that the 16-year-old heiress isn't stressing about her business. "The collection is not expensive, it is affordable," she says. "And I think it is important that fashion is affordable to all girls." We agree, and as for the common assumption that her success is thanks to her juice and dairy magnate father Sergei Plastinin, well, nothing could be further from the truth: "People who know me, my friends and my family, know that I work really hard." And if such hard work is rewarded by, say, Paris Hilton or Nicole Richie being paid millions to sit front row at Kira's runway show, what's wrong with that?