Aug 8, 2008 01:23 AM
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It's been fun while it's lasted, but the monstrous creature that washed up in Montauk, Long Island may have been nothing more than a prop from an independent movie about carnies, and a viral marketing scheme just as everyone initially suspected. There are enough untied loose ends in the hoax storyline to leave open the possibility that the hoax is itself a hoax, meaning the story has now entered a confusing phase where one must carefully sift the professed deceptions from the real deceptions and hard facts from intentional distortions. But one can try. Here's how a hoax would have gone down, according to a theory propagated on a few websites (linked below) over the past few days:
The producer of the film, Darren Goldberg (pictured above), and/or his associates would have left two distinct props from his movie on beaches near Montauk. Some honest people came across these props and were fooled into thinking they were corpses. The first to surface was, as has been reported, photographed by the sister of a friend of publicist Alanna Nevitski, who forwarded the picture to Jezebel, which forwarded the picture to Gawker, which published it to mass hysteria.
Another picture, appearing less decomposed, was taken earlier in the day by Ryan O'Shea and Christina Pampalone and appeared in Newsday, which also reported tips from readers who had see the monster all over Long Island. It was later noted that, given the timing reported by Newsday, the body seemed to decompose awfully quickly over the course of one day. The paper also reported a sighting of a live version of the monster, which would have, under the hoax scenario, been made as part of the prank.
A group of three women later appeared on Plum TV to talk about discovering the monster and taking the photo that appeared on Gawker. One of the women was Rachel Goldberg, not identified at the time as the sister of Darren Goldberg, who is making the carnie movie, Splinterheads. The women insisted the creature "exists" and was not a Photoshop creation, and claimed they were looking for a scientist to study what remained of it. This seemed to jibe with what Colin Davis and their other male friends said on CNN. Both groups of friends would have been working in conjunction with the movie producer at this point to keep the hoax going. They claimed the body had already decomponsed to a bones and "goo," which they were keeping in a bag. One of the group later said, quite suspiciously, that the remains had been stolen.
The original supplier of the photo, Nevitski, told New York that Goldberg and the other women on Plum TV were "full of shit" because Nevitski's friend, still anonymous, took the original picture. If the monster was a hoax, Goldberg would have seen the interview as a golden opportunity to inflate the hoax further by appearing on TV, but needed to lie about taking that specific picture in order to get in front of the camers. Nevitski's friend was refusing interviews. When she went on, Goldberg suddenly had a new, alternate picture of the monster, indicating she had her own, original photos.
Blogger Nicky Papers also thought the women were lying, and wrote on Montauk-Monster.com about their nervous ticks, like giggling and breaking eye contact. He also noticed that Goldberg talked first and her friends followed her lead.
The blogger was then contacted by a source who claimed Rachel Goldberg was related to Darren Goldberg. The source said Goldberg was making Splinterheads and that the monster will appear in the movie. This was the first time the movie was tied to the monster.
The website for the movie seemed to admit to the whole thing yesterday, posting, "We have the Montauk Monster." The blog for the movie also made an admission, linking to Papers' story and another hoax report and adding, "Thanks Darren's sister." The blog, especially, has enough content that it seems genuine, as opposed to the work of a prankster.
Arguments in favor of the hoax theory:
Arguments against Splinterhead creating the monster:
Either way, a movie has managed to attach itself, cheaply, to a fairly large media phenomenon. One way or another, it's guerilla marketing. And we all kind of new that's how it would end up, didn't we?
[Montauk-Monster.com, Montauk-Monster.com, Gotham News]
(Darren Goldberg picture via Sersen Park)
Send an email to Ryan Tate, the author of this post, at ryan@gawker.com.
Original material is licensed under a Creative Commons License permitting non-commercial sharing with attribution.
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