News Corp.'s online arm, Fox Interactive Media, has struggled to attract online talent while paying them like a startup would. (News Corp. shares just don't cut it.) The solution for the unit, which includes MySpace and a passel of lesser-known websites: a long-term incentive plan, or LTIP, which offers a sort of phantom equity to executives in the division. In the last few weeks, the numbers for the most recent fiscal year which ended June 30 were distributed, and they were "disastrously low," says a tipster. "Most executives were already looking to leave," he says. "They hated FIM and the only reason they were staying was because of promises made about the LTIP." True, FIM hasn't quite made its aggressively optimistic numbers. But executives believe the real reason their bonuses are so low is MySpace CEO Chris DeWolfe's fat contract.DeWolfe and his MySpace cohort, Tom Anderson, renewed their contracts last fall with News Corp. last year for $15 million apiece, spread over two years. Paying that amount has, FIM executives believe, left nothing for them. "They're pissed," says our tipster. Then again, do these puffed-up Fox executives deserve much more than they're getting? Pop quiz: Name a Fox Interactive property other than MySpace.
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