Seriously—they're asking their readers in a survey. "Check any of these names if you definitely would NOT buy the next issue of Wired if they were on the cover. Check as many or as few as you like."

Our choices:

"Bill Gates
Dara Torres
Julia Allison
Lance Armstrong
Steve Jobs
Charlie Kaufman
John Hodgman
Bill Clinton
Michael Phelps"

OK! So I'd check off the Wired do-not-want cover list... um, JA, of course, plus the swimmers Torres and Phelps because they're not tech people (also an article about special aerodynamic swimsuits might be interesting), and Clinton, I guess. Does that help?

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