So Why Can't Michael Phelps Get His Gold Medals On Gold Chains?Oh joy: another 'homage' cover from a magazine industry that appears to be running as thin on new ideas as it is ad pages! We will be sure to save this one in the hyperbaric chamber in which Gawker Media stores valuable artifacts of the dying days of print media alongside last month's Esquire's Stephen Colbert cover homage to Esquire's 1968 Mohammad Ali cover and that New York Marilyn Monroe homage cover featuring Lindsay Lohan and Esquire's homage to that disturbing (if your mom ever told you shaving your face would make you grow hair there anyway) 1965 Virna Lisi cover featuring Jessica Simpson and also Esquire's February homage cover ripping off that 1967 Angie (yes that one!) Dickinson photo to which they already paid homage to back in 2003 when Britney Spears could sell magazines not named OK!…are we missing any? Most certainly!It's not as if mid-century was such a golden age for magazine circulations. Esquire got up around a million during its heyday, sure, and now it's probably about 25% off that, but Sports Illustrated is actually significantly more widely read than it was in the seventies. But editors back them were at least a little less the prisoners of cover-testing and circulation departments. So it's no wonder that their more conservative descendents hark back to an earlier era when every tired cover gimmick was still new—and when Mark Spitz somehow convinced the International Olympic Committee to give him his medals on gold chains (check the photo) and the world was cooler then.