Despite losing its lead engineer and complaints that it's been underfunded, Yahoo's dashboard for brand advertising buyers — first called Apex, then AMP and now goes nameless — is ready to roll out this September, the New York Post reports. The story's source is Yahoo exec Mike Walrath, who will move to San Francisco around the time AMP launches this fall. "We understand there is a fair amount of skepticism outside of the company," Walrath told the Post. "Inside of the company, the reason the confidence level is so high is we're not just building a piece of software to be innovative. We are potentially the biggest customer of this software." Nothing personal, but we'll believe it when we see it, Mike.

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