Report: Yahoo's company-saving ad platform still on schedule Despite losing its lead engineer and complaints that it's been underfunded, Yahoo's dashboard for brand advertising buyers — first called Apex, then AMP and now goes nameless — is ready to roll out this September, the New York Post reports . The story's source is Yahoo exec Mike Walrath, who will move to San Francisco around the time AMP launches this fall. "We understand there is a fair amount of skepticism outside of the company," Walrath told the Post. "Inside of the company, the reason the confidence level is so high is we're not just building a piece of software to be innovative. We are potentially the biggest customer of this software." Nothing personal, but we'll believe it when we see it, Mike.