"This is what [Geffen] does really well," a studio veteran said after details of DreamWorks' new deal fanned across the film industry like a Malibu fire. On close inspection, the source explained, those details are not only weeks away from being worked into a contract, but out there in a way to stir up interest from interlopers. Even the scoop by which the deal-in-progress became public — page one, above the fold, in The Wall Street Journal — appeared orchestrated.Our own DreamWorks digging unearthed little new news, and our Magic 8-Ball isn't much help either, with the inquiry, "Will Steven Spielberg be a free man?" first turning up the response, "Ask again later," followed by, "Outlook good." Whatever — if it's good enough for the Journal, then it's good enough for us.
- Why Is This DreamWorks-Reliance Deal Taking So Long? [The Business Sheet]