Gemini Division is NBC's new online-only science fiction series consisting of five-minute episodes starring Rosario Dawson as a New York detective trying to find her fiance's murderer. Instead of disruptive traditional ads, producers Electric Farm Entertinament incorporated blatant product placements right into the show ! Genius, right? "Terrible," sums up one of the fourteen nearly all-negative comments posted to Gemini Division's Hulu page . "Take the worst elements of Cloverfield (shaky camera and retarded talking) and throw in blatant ads plus a hot girl stifled with sh1tty lines," agrees another. The one positive reaction has, of course, been bubbled up to the top of the list: "I enjoyed this a lot ... exceeded expectations."