Putting Stuff In Blender: Cool, But May Not Accomplish Business ObjectivesHave you seen any of those dozens of YouTube videos where a dude in a lab coat puts random things in a blender and proves that, yes, they will blend? It's a successful viral advertising project! So successful that the company claims that "sales have risen 600% since the videos started." The Times points out that most of the company's customer base is commercial, so it's highly unlikely the videos themselves are the reason for the increase. Still, this god damn blender company, of all things, is savvy enough to team up with AT&T to blend an iPhone, and to get itself into the top search results for "Chuck Norris" by blending an action figure, so you have to give them some props, ridiculous though their strategy is. After the jump, watch pop culture things blend for murky reasons: