Steve Stoute is Jay-Z's partner in Translation Advertising, and specializes in connecting huge corporations to "urban" celebrities for ridiculous amounts of money. Such as R&B star Chris Brown's secret deal to make a song all about Wrigley's gum, but not tell anyone until after it was a #1 hit! "It's incredible that an artist was nominated for a Video of the Year with a Wrigley's jingle," says Stoute. Yes, quite. "And 'selling out' today, he adds, means creating inauthentic relationships between pop culture and product." Oh, I thought it meant "The Slogan On Steve Stoute's Business Card." [Adweek]
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