It's probably asking a lot for a Monday, but pretend for just a second that you're Focus Features, Universal's mini-major offshoot and the folks who last January made the single biggest buy in the history of the Sundance Film Festival: Hamlet 2, which sneaked into Park City at the last minute and left 10 days later with lukewarm (at best) reviews and a check for $11 million. So imagine your signature was on that check, and imagine how much weight you'll lose this week as your appetite plunges with Hamlet 2's box-office prospects: $435,000 on 103 screens, averaging $4,223 per for one of the most profound festival flops of the decade — not to mention the film that bumps Steve Coogan back to ensemble/supporting-class in American movies. To be fair, the film goes wider later this week, and Focus always has the UK release this fall and whatever slight cult audience accrues for video. So it could be worse — now imagine you're Rainn Wilson.As we anticipated last Friday, TV viewers' Wilson goodwill isn't exactly multiplex-ready. The Rocker's marketing misfires, non-existent word-of-mouth and release-date follies yielded a $2.8 million, 12th-place opening. We're not in the short-sighted camp that thinks Fox is having the Summer From Hell — not with The Happening and What Happens in Vegas finding very respectable profits overseas — but there really is no positive way to spin this one, at least not for his toplining future. Until further notice, Wilson is Dwight Schrute and the clever bit-parter who has a way with pregnancy-test pitches and other Oscar-winning patois — maybe not in that order, but at least in that zone. Maybe a few scenes in Inglorious Bastards? Our Mondays are too fragile as it is to go through this again.
- Weeken Box Office Results [Box Office Mojo]