By Hamilton Nolan, 11:55 AM on Wed Aug 27 2008, 829 views (Edit, to draft, Top, Slurp)

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The National Enquirer's John Edwards love child scoop turned out to have actually sold some extra issues! Funny how that works. The scandalous rag's August 11 issue claiming Edwards was paying $15k per month in hush money sold 738,000 issues—about 10% better than average. Unfortunately, the "tenfold increase in usual monthly traffic" to the Enquirer's website probably means that all their extra cash is going towards bandwidth payments—web advertising is pre-sold, and traffic spikes don't translate to immediate money. UNFORTUNATELY. [WWD]