Steve Jobs's Obituary, As Run By BloombergThe Bloomberg financial newswire decided to update its 17-page Steve Jobs obituary today — and inadvertently published it in the process. Some investors were undoubtedly rattled to see, as our tipster did late this afternoon, the Apple CEO's obit cross the wire and then suddenly disappear. Jobs's battle with pancreatic cancer, and speculation over his health, jarred Wall Street earlier this year and continues to be the subject of speculation. The Times weighed in on the matter as recently as last month, when columnist Joe Nocera spoke with the secretive tech executive. But news organizations routinely prepare obituaries in advance, even for the healthy. And if Bloomberg readers had seen the internal story slug, "testjobs," their jitters might have abated. The obit, which we've obtained and reprinted after the jump, is a bit macabre to read but should not scare you out of your Apple shares. (UPDATE: Bloomberg has "retracted" its obituary, and the retraction is also after the jump.) More interesting are the accompanying notes for Bloomberg reporters!

The obituary contains nothing to indicate Bloomberg has new information on Jobs's health, at least in our quick skim.

But the reporting notes do reveal that near the top of Bloomberg's list of people to call in event of his death is Jobs's ex girlfriend Heidi Roizen (quite the Valley switchboard, apparently) and California attorney general and (like Jobs) cranky aging hippie Jerry Brown. Also, Bloomberg doesn't seem to have many people's cell phone numbers.

Retraction:

Story Referencing Apple Was Sent in Error by Bloomberg News

Aug. 27 (Bloomberg) — An incomplete story referencing Apple

Inc. was inadvertently published by Bloomberg News at 4:27 p.m.

New York time today. The item was never meant for publication and

has been retracted.

—Editor: Joe Winski, Cesca Antonelli

Steve Jobs obituary:

JOB, STEVE. APPLE FOUNDER, TECH VISIONARY. UPDATED AUGUST 2008



HOLD FOR RELEASE - DO NOT USE - HOLD FOR RELEASE - DO NOT USE



Steve Jobs's birthday: Feb. 24, 1955

BIO UPDATED AS OF 2008, by Connie Guglielmo



APPLE PR CONTACTS: Katie Cotton — -redacted- and Steve Dowling: -redacted- or -redacted-

People to contact for comment:

- Apple co-founder Steve Wozniak: -redacted-

- Jon Rubinstein, former head of Apple's iPod division. He's now

chairman at Palm. Contact Lynn Fox in PR.

- Heidi Roizen: venture capitalist who once dated Jobs: -redacted- or -redacted-. Heidi knows a lot of Silicon



Valley insiders and may put us in touch with others, including

A.C. Mike Markkula, the first VC to back Apple.

- Larry Ellison of Oracle (one of his best friends); contact

Deborah Hellinger in Oracle PR. -redacted-, -redacted-



- Jerry Brown (personal friend) and California AG. Try GARETH

LACY at -redacted- IN OAKLAND; -redacted- CELL, -redacted- or press office: -redacted-



- Al Gore: member of Apple's board of directors

- Bill Gates: Microsoft was among the first developers of Mac

software

- Bob Iger at Disney: who bought Pixar from Jobs

- Eric Schmidt, CEO of Google and member of Apple's board. Send

note to -redacted- or try David Krane: -redacted- or -redacted-



- Paul Otellini, CEO of Intel Corp. (Apple began using Intel

chips in its Macs in 2006). Contact Tom Beermann: -redacted- or

Bill Calder on -redacted-. Both in Intel PR

- Scott McNealy, co-founder of Sun Microsystems. Contact Shawn

Dainas in PR: -redacted-

- John Lassiter and Ed Catmull: Pixar-nee-Disney executives. Try

Zenia Mucha, -redacted- or Jonathan Friedland, -redacted-, in

corporate PR at Disney.

- Guy Kawasaki, one of the first Apple evangelists. -redacted- or -redacted-



- Nolan Bushnell, founder of Atari, who bought an early circuit

board for the game Breakout from Jobs and Wozniak. (pr is being

handled by his daughter, Alisa Bushnell. her cell is: -redacted-; work is -redacted- work/message;-redacted-)

Steve Jobs's Obituary, As Run By Bloomberg

Steve Jobs's Obituary, As Run By Bloomberg

Steve Jobs's Obituary, As Run By Bloomberg

Steve Jobs's Obituary, As Run By Bloomberg

To contact the reporter on this story:

Connie Guglielmo in San Francisco at-redacted- or -redacted-



To contact the editor responsible for this story:

Cesca Antonelli at -redacted- or -redacted-



AAPL US <Equity> CN

MSFT US <Equity> CN

DIS US <Equity> CN



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