The new face of CNET's flagship site offers a revamped look, more online video, and an easier way for advertisers to customize their messages. The new CNET.com includes a "brand showcase" feature, allowing advertisers to pay for pages where they can promote products with links to CNET reviews, a service for which CBS can charge higher rates, according to Joe Gillespie, who oversees CNET.com. The new CNET.com highlights another priority for CBS's online strategy: video. A large window that will soon play high-definition video within the homepage promotes the site's video content, including relevant clips from CBS broadcasts. Mr. Gillespie says video ads can sell for double normal ad rates on the site.
CNET overhauled its site right before agreeing to be acquired by CBS in May. Now, CBS has another redesign ready to launch this week. You can probably guess: More video, more product placements. Here's the deets: