Bizarre Vanity Fair 100 Adds Anna Wintour, Vladimir Putin

Graydon Carter and his team at Vanity Fair wisely, and not inappropriately, added Matt Drudge to their "New Establishment" list of important people readers should shamelessly imitate and pander to. The internet gossip ranks at 74, just above Donatella Versace and just below Nintendo game designer Shigeru Miyamoto. More importantly, he posted the magazine's full list to his highly-trafficked website, thus encouraging his readers to go buy the magazine and figure out why, say, Vogue Anna Wintour has suddenly been added (mysterious) and why Russian strongman Vladimir Putin is entering the rankings this year at number (gimmick to generate buzz and boost sales). Other strange additions, and the full list, after the jump.

  • Marc Jacobs is "returning?" Well, if the designer can leverage his sex life into a New Yorker profile, he's probably a decent fit here, in the pages of the New Yorker's more fashion-conscious corporate sibling.
  • Movie moguls Harvey and Bob Weinstein plummet to 87 from 41. But they're so used to sinking feelings they probably barely notice them anymore.
  • Venture capitalist (and godfather to Google and Yahoo) Michael Moritz fell to 88 from 56. Is the shine off Google that badly?
  • What an odd time to add Walter Mossberg to the list. The grossly overpaid Wall Street Journal technology columnist was recently replaced on CNBC by the Times' David Pogue, whose theater background and hammy stage personality make him by far the more interesting gadget czar in the era of Web video. (Mossberg moved over to Fox Business, owned by his paper's new owner.) Pogue doesn't make the list, probably because he doesn't have a big power conference like Mossberg's D - All Things Digital.
  • Conceptual artist Damien Hirst debuts all the way up at 31??
  • Bill Keller of the Times is hip now! Wait, what?
  • Ha ha, nice knowing you, hedge fund guys! Wait, no, not "nice," the other thing. Awful!

Your comments on further strangeness are welcome in the comments, although really it's best not to think too hard about these things, which publishers change at random basically just to screw with you.

THE VANITY FAIR 100:
2007 ranking in parentheses

1. Vladimir Putin, Russian Prime Minister (new entry)
2. Rupert Murdoch, News Corp. (1)
3. Sergey Brin (3), Larry Page (3), and Eric Schmidt (new entry), Google
4. Steve Jobs, Apple, Disney, and Pixar (2)
5. Warren Buffett, Berkshire Hathaway (5)
6. Jeff Bezos, Amazon (23)
7. Sheikh Mohammed bin Rashid al Maktoum, ruler of Dubai (new entry)
8. Roman Abramovich, Millhouse Capital (30)
9. Angelina Jolie & Brad Pitt, actors, activists (new entry)
10. Al Gore, eco-warrior (19)
11. Bill Clinton, Clinton Foundation (6)
12. Michael Bloomberg, Mayor of New York, Bloomberg L.P. (9)
13. Bernard Arnault, LVMH (8)
14. Steven Spielberg, DreamWorks SKG (7)
15. Ralph Lauren, Polo Ralph Lauren (13)
16. Steve Ballmer, Microsoft (returning)
17. François-Henri Pinault, PPR (new entry)
18. Barry Diller & Diane von Furstenberg (15), IAC; Diane von Furstenberg (15)
19. H. Lee Scott, Wal-Mart (12)
20. Lloyd Blankfein, Goldman Sachs (new entry)
21. Jamie Dimon, JPMorgan Chase (new entry)
22. David Geffen, DreamWorks SKG (16)
23. George Lucas, Lucasfilm (40)
24. Jerry Bruckheimer, Jerry Bruckheimer Films (26)
25. Mark Zuckerberg, Facebook (new entry)
26. Ronald Perelman, MacAndrews & Forbes (31)
27. Jeff Bewkes, Time Warner (22)
28. John Lasseter (66), Andrew Stanton (new entry), and Brad Bird (new entry), Pixar, Disney
29. Herb Allen, Allen & Co. (21)
30. Miuccia Prada, Prada S.p.A. (44)
31. Damien Hirst, conceptual artist (new entry)
32. Sumner Redstone, Viacom, CBS (70)
33. Arnold Schwarzenegger, Governor of California (50)
34. Tom Hanks, actor, director, producer (32)
35. Robert Iger, Disney (36)
36. Bono, singer, humanitarian (28)
37. Larry Ellison, Oracle (20)
38. Larry Gagosian, Gagosian Gallery (84)
39. Howard Stringer, Sony (17)
40. Peter Chernin, News Corp. (24)
41. Philippe Dauman, Viacom (68)
42. Vivi Nevo, NV Investments (59)
43. Oprah Winfrey, Harpo Productions (14)
44. Jon Stewart, The Daily Show (89)
45. Stephen Colbert, The Colbert Report (87)
46. Carlos Slim Helú, Teléfonos de México, América Móvil (11)
47. Karl Lagerfeld, Chanel (52)
48. Giorgio Armani, Armani Group (37)
49. Prince Alwaleed bin Talal, Kingdom Holding Company (new entry)
50. Mike Nichols & Diane Sawyer, director; ABC News anchor (42)
51. Jacob Rothschild, financier (33)
52. Mickey Drexler, J. Crew (55)
53. Jeffrey Katzenberg, DreamWorks Animation (38)
54. Leslie Moonves, CBS (25)
55. George Clooney, actor, producer, director, activist (27)
56. Jay-Z, hip-hop (47)
57. Oscar & Annette de la Renta, Oscar de la Renta (53)
58. Judd Apatow, producer, director, actor, writer (new entry)
59. Robert De Niro, Tribeca Enetrprises, Tribeca Productions (34)
60. Bill Keller, The New York Times (new entry)
61. Mick Jagger, the Rolling Stones (60)
62. Bruce Wasserstein, Lazard; Wasserstein & Co. (43)
63. Ted Forstmann, IMG Worldwide (new entry)
64. Anna Wintour, Vogue (new entry)
65. Brian Roberts, Comcast (57)
66. Brian Grazer & Ron Howard, Imagine Entertainment (65)
67. Mukesh & Anil Ambani, Reliance Industries, Reliance ADA Group (new entry)
68. Jeff Zucker, NBC Universal (returning)
69. Jeff Skoll, Participant Media (61)
70. Jonathan Ive, Apple (83)
71. William McDonough, William McDonough & Partners (new entry)
72. Bobby Kotick, Activision Blizzard (new entry)
73. Shigeru Miyamoto, Nintendo (new entry)
74. Matt Drudge, the Drudge Report (new entry)
75. Donatella Versace, Gianni Versace S.p.A. (77)
76. Diego Della Valle, Tod’s (63)
77. Henry Kravis, Kohlberg Kravis Roberts & Co. (51)
78. Marc Jacobs, Marc Jacobs, Marc by Marc Jacobs, LVMH (returning)
79. Jean Pigozzi, investor, art collector (86)
80. Paul Allen, Vulcan Inc. (71)
81. Charlie Rose, Charlie Rose (80)
82. Frank Rich, The New York Times, HBO (82)
83. John Galliano, Christian Dior, Galliano (new entry)
84. Jann Wenner, Wenner Media (74)
85. Joel & Ethan Coen, movies (new entry)
86. John Malone, Liberty Media (69)
87. Harvey & Bob Weinstein, the Weinstein Company (41)
88. Michael Moritz, Sequoia Capital (56)
89. Steven Rattner, Quadrangle Group (97)
90. Arianna Huffington, the Huffington Post (98)
91. John Paulson, Paulson & Co. (new entry)
92. Vinod Khosla, Khosla Ventures (62)
93. Jerry Weintraub, Jerry Weintraub Productions (76)
94. Tobias Meyer, Sotheby’s (new entry)
95. Tom Brokaw, NBC News (returning)
96. Doug Morris, Universal Music Group (99)
97. Jimmy Buffett, Margaritaville (96)
98. Jeffrey Sachs, the Earth Institute at Columbia University, Millennium Promise (new entry)
99. Steven Cohen, S.A.C. Capital Advisors (45)
100. Walter Mossberg, The Wall Street Journal (new entry)

[Vanity Fair]