Carat president Scott Sorokin found himself explaining to AdAge his version of a major company restructuring for the struggling ad firm, which focuses on Internet and interactive TV advertising. Carat clients have included Adidas, Hyundai, Microsoft and Ofoto. Yes, the downsizing will affect Carat's San Francisco office on Brannan near 4th. How do we know? Because someone accidentally sent PowerPoint and Word attachments meant for upper management to the entire company.
Management informed its rank and file of forthcoming layoffs and other changes in Microsoft PowerPoint and Word documents full of "message" points on how people should be told of their fate and what should be said to their still-employed colleagues, clients and vendors. According to one person with knowledge of the memo, it was sent to all staffers before the mistake was realized, and it was pulled back by the IT department. The documents, obtained by Advertising Age and posted with this story, detail talking points for managers as they talk to clients, vendors, the press and employees as Carat tries to navigate the fallout from the news.