Hey, Yves Saint Laurent designer Stefano Pilati started a magazine! It's called Manifesto. Hey guy, "Manifesto," really? I mean, didn't Vivienne Westwood take that name already? Anyhow, the story is that PIlati started giving out the magazine in canvas logo tote bags — "as a gesture" — he says, but no one gave a shit about the magazines, all anyone wanted was the fucking logo bags, and now he is "going to have to" start producing the logo bags for stores. Which, when you remember the whole point of Manifesto in the first place was to better display YSL clothes because all anyone cares about these days seems to be the logoed accessories is so poignantly circular…so "Gift of the Magi" you know? But let's be honest Stef: no one ever really looks at the magazines they get in goody bags at parties. This does not mean print is dead.It just means print gets kind of gross after it gets a few complimentary Chambord-sponsored cocktails on it. There are very few magazines I take home from such parties and actually read. Chiefly because I am drunk. But I have, later on, gone back and purchased magazines I got for free at parties. That's just the way it goes. They're on newsstands everywhere. Maybe I would change this policy if you every magazine were $7 on newsstands like Harper's. But I'm with Esquire editor in chief David Granger here, print is not dead, it is just not something tipsy Fashion Week goers who probably already work at magazines and thus get them all for free anyway are going to appreciate when they are busy heaving into the Bryant Park portapotties. [NYT]
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