If you want to grab the public's attention in this crowded luxury real estate market, you can't just name your new development something bland like "New Condos in Chelsea." Better to call it "Tempo." It evokes movement—movement right into your new development, ha! Marketing people get paid to come up with these names, really. And how best to communicate the power of music and rhythm, the primeval sense of melody that you want to inextricably link to your building's brand? Find a way to work an iPod (or a knockoff of one) into your logo! Because music is made of iPods. Here's how you attract the true connoisseurs: S [via Copyranter]
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