SNonsociety—it's more than a website, it's a way to "Live Differently." Oh, how we laughed at dating columnist Julia Allison's new "lifestreaming" website that repackages her (and her friends') lives—and is thought to be a run-up to some sort of reality show/dating web show/something. (We called it a professional Tumblr!) But when the Terrible Trio started lifestreaming their search for a giant, airy live-work space, our laughter abruptly stopped. Nothing creates envy in a New Yorker like real estate envy. How does a website that doesn't generate any revenue afford it? We did the unthinkable and asked Julia.After the initial pleasantries were exchanged (Julia: "I thought I was off your radar. It was quite peaceful." Sheila: "It was peaceful for me, too."), Julia denied that Bravo, the network said to be producing a reality show starring the Nonsociety girls, was financing the space. But were they looking for a space that is... filmable, let's say? "Let's put it this way," Julia said. " We need office space that is ... unique. Cameras are a part of our everyday lives, and we anticipate significant filming. I will also be living in the space. Mary may be. Meghan owns a place already so she'll simply be working there." But what about the money? "If you look at it logically, most businesses pay about 5-6k for office space for 5-6 people, which is what we have. Add that to what I already pay for my rent ($2,500/month — Ed) and you have a financially sound decision." So, is Nonsociety—meaning the website's investors—footing half the bill? "Yeah, but it's money we've made, not investors." But how does the website even generate revenue? It's sort of impossible. We'd go so far as to say there is no revenue yet. Well, whatever—genius! They are about to score a sweet live-work pad (tax write-off!) and we're not. Fine, JA—you win this round. S S
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