Long-time Macintosh enthusiast Jerry Seinfeld kicks off the new Microsoft campaign by spotting company cofounder Bill Gates at a fictional discount shoe store. The 90-second spot makes a lot less sense from there. Can't say for certain if this is the spot that Michel Gondry directed , but it certainly has the loopy narrative touches, playful music and one giveaway visual cue: A shot of someone wearing shoes and socks in the shower. It makes no mention of technology until the end, when Seinfeld asks when Microsoft will make an edible computer — and then the audience is treated to Bill Gates adjusting himself in his boxer shorts, hands-free. The whole production says "quirky," not slick or cool, but then Windows Vista is full of maddening quirks.