Ah, schadenfreude: Vibrant Media, the company responsible for those "IntelliTXT" ads that appear disguised as hyperlinks in the middle of articles and pop up if you accidentally mouse over them, is enduring executive turmoil. Sean Finnegan, an advertising executive who joined the company as "chief media officer" in January, is leaving the startup for Publicis. Such a big title, such a short stint! But Vibrant's executive ranks are stuffed with ridiculously puffy titles. A suggestion for Vibrant: Try making your ads, and your business cards, less obnoxious.

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