Bay Area-raised biotech heiress Meghan Asha, who now lives in New York and egoblogs for fired Star editor-at-large Julia Allison's NonSociety, appears in an endorsement video for Cisco. The "Digital Cribs" lifestyle shoot has a brief product placement of a Cisco Linksys wireless router. Asha claims that she uses the Linksys for her home Wi-Fi network, which she calls "Geeking Out." Wait for the blooper which shows the whole setup's a fake, 23 seconds in:Click to view
Did you catch it? Asha claims that her network — presumably run by the Linksys router — is called "Geeking Out." But the shot of her Apple laptop shows that she's connected to a computer-to-computer network — most likely a wireless link to Asha's iMac, which can easily be configured to broadcast its Internet connnection via Wi-Fi. Much easier than configuring a Linksys router, and a great ad for Apple technology — so easy, even a trust-funder can use it! As a promotion for Cisco, Asha's video utterly fails. We won't even get into her claim to have "wireless speakers," when the wire housings on the wall are obviously visible. Remind us, what's the point of a celebrity endorsement? Ah yes — to have some of the endorser's qualities rub off on the product. If Cisco wants to be known for a glossy surface hiding technical ineptitude, it's found its star in Asha.