In its bid to top the deceptively simple "I"m a Mac/I'm a PC" ad campaign of its rival, Microsoft went big, hiring auteur Michel Gondry to direct a commercial featuring Jerry Seinfeld alongside Bill Gates (update: we've been informed that though Gondry shot at least one commercial for this campaign, this particular ad was crafted by director Bryan Buckley). For his involvement, Seinfeld was handsomely compensated to the tune of $10 million — a big number, but small potatoes compared to the whole ad campaign's rumored $300 million budget. For that kind of cash, you might expect the end result to be an orgy of CGI with all participants covered in a thick sheen of liquid gold. However, Microsoft had something considerably quieter and more head-scratching in mind. Take a look at the lackadaisical proceedings and then try to physically restrain yourself from bolting out the door to buy a PC. That is what's being advertised, isn't it? [Microsoft]
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