The Food Network is starting a magazine with Hearst. It will be poetically named Food Network Magazine, and it will feature Food Network people and Food Network food. Appropriately, NBC's weight loss spectacle The Biggest Loser is also cranking out new books and promotions for Rodale magazines Prevention and Men's Health. And Starbucks has decided to start distributing an in-store version of money-losing do-gooder magazine Good. Reading in America: It doesn't happen unless food is involved. [Super Squats says drink your milk.]

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