Tumbling Models, Marc's New Star, A Surprise in Paris

• Why do people like to watch models falling down? "Is it because us mere mortals love to take pleasure in seeing the beautiful go down? Is it fashion show turned fashion spectacle? Is it the same logic as watching a car crash?" Yes, yes, and yes. [Pipeline]
• Editors who turned up to Gareth Pugh's show in Paris were shown an 8-minute video instead of a runway show. The same one that appeared online. Surprise! [Fashionologie, Fashionista]
• Meet Ruth, Marc Jacobs's secret weapon on Bleecker Street. [Racked]
Kenneth Cole cut 10 percent of his workforce last week. [Reuters]
• PETA's new anti-fur campaign features strippers. Classy. [Gawker]
• Lou Doillon is opening a concept store in Paris later this year. [Fashionista]
• Rebecca Taylor is introducing a line of shoes and jewelry. [FWD]
• Badgley Mischka's new ad campaign was shot by Annie Leibovitz and features Eva Longoria, Brooke Shields, Lauren Hutton and Anjelica Huston. [SW]
• What you can expect to see when Topshop finally opens on April 2. [NYM]