TechCrunch50 shows how consistent branding is key An eagle-eyed tipster points out that TechCrunch50's Web site favicon, the little graphic which appears next to URLs in your browser's location bar, is off by about 30. "TechCrunch50 startups ideally better at math than their hosts," our tipster quips, before reminding everyone he'll be here all week, and please remember to tip your waitress.