The Plight Of The Standalone MagazineIn nature, introducing an invasive species into an ecosystem has a domino effect. A new insect predator eats all the bugs, which are food for all the birds, which flock elsewhere, forcing the predators of the birds to migrate themselves, etc, etc. Also the beating of a butterfly's wing can cause a hurricane halfway across the world, I hear. So too goes the media industry! That's why you can thank the internet for driving all the rarefied magazines you love straight to the edge of a big big cliff. Why else would there already be an Us Weekly spinoff? The magazine industry is far more insulated from the economic pressures of blogs and news aggregators than newspapers are. But! High-end papers like the NYT and the WSJ, watching the internet eat away at their business model, are desperate to make up some of their revenue loss. So they start fancy weekend magazines—T and WSJ., respectively—to cater to luxury advertisers and bring in money to subsidize their real news operations, which are increasingly unprofitable. Both T and WSJ. have thus far done a good job of drawing in upscale advertisers. But guess who that hurts? Every other magazine that would like to draw in upscale advertisers. Which means all your favorites! So while newspapers are sprawling enough to extend their brands in a different direction, standalone magazines are not always so privileged. (Unless they have no fear of ridicule, like Us). In this way the internet screws newspapers, and newspapers screw magazines. And magazines screw... ?