Jimmy Wales's green site littered with lies People who know Jimmy Wales well can't stop snickering about the launch of Wikia Green, his new anyone-can-edit environmental site . In his private life, Wales is about as green as Dick Cheney, from what they say. He's been known to toss styrofoam coffee cups out the window as he drives — something we imagine might give his enviroprecious celebrity pals paroxysms. Even green-cheerleading site Earth2Tech is on to Wales's insincerity :

Wales says he didn’t create green Wikia so much to fulfill his passion for green living, but more to help deliver the truth of eco-info, which he says is sorely lacking: “I’m really passionate about having objective information in this area. It is really hard to get clear information on green issues.”
Doesn't Wales sound just like an oil-company executive insisting we need more research before we can really say if carbon emissions are responsible for global warming? SmartPlanet catches Wales in a similar hypocrisy, asking him if Wikia has taken concrete steps to reduce the electricity used by its servers . The short answer: It hasn't. Finally, there's this charge aired on the Wikipedia Review: That Wikia Green has taken copyrighted content without permission from other pro-environment sites. But why should this be any surprise? Wikia Green, like so many of Wales's efforts, isn't an offshoot of some deeply held belief, besides his core principle — that other people should do the work that makes him popular and rich.