Given the questions that have been raised over the years about the ties between New York Times reporter Bill Carter and NBC management, it's a bit of a wonder the paper still permits him to churn out puff pieces about the network. But they do, and so today Carter happily reports that NBC News "is making a pile of money" and the NBC Nightly News with Brian Williams is doing so fantastically well that Steve Capus, the president of the division, is now thinking about becoming the "first network to expand to a full-hour newscast." There's a great idea! Now instead of not being home to catch Williams from 6:30 to 7pm, you can miss an extra half-hour between 6 and 6:30pm, too. The persuasive evidence supporting this winner of an idea is below.
Evening News Ratings [State of the Media]
A Matrix of News Winners Buoys NBC [NYT]
An Hourlong Nightly News. Probably Won't Happen. Should It? [Time]