Time Warner's underperforming online subsidiary AOL updated its homepage today. The biggest change is that AOL now allows users to access their Gmail, Yahoo Mail and Hotmail accounts from AOL.com. Along with new ad formats on AOL.com such as photo galleries and video players, AOL also announced new sites for women, pop-culture junkies, and parents of gamers. It's just AOL's latest desperate attempt to recapture the relevance it's lost since it ceased to be Middle America's only way of getting online. Nothing else has worked yet. Analytics firm Compete says unique visitors to AOL.com are down 12.7 percent in th last year, from around 62 million in August 2007 to 54 million in August 2008. And while the rest of the online ad market grew 20 percent, AOL advertising revenues grew only 1.5 percent last quarter.
Submitted discussions can be approved by the author or users followed by this blog.