"We Mean Business" is a new reality show that debuted on cable channel A&E over the weekend. Though "reality show" is somewhat of a misnomer. As the clip above makes clear, it's really just one long infomercial for its biggest sponsor, Dell. It stars former “Apprentice” winner Bill Rancic, who these days serve as celebrity non-chef Rachael Ray's "financial buddy"! Rancic is accompanied by a stereotypically flamboyant interior designer and a sexy-librarian-looking computer whiz. The implication: Dell is funding the fantasy that business problems can be fixed with glib advice from a self-appointed business expert, some new computers, and better-designed offices. If that were true, wouldn't we see more successful startups out of San Francisco?
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