23andMe geneticists want to knock off Fashion Week cheekbonesGoogle-backed startup 23andMe is working on fixing the Bay Area beauty gap by convincing the pretty people at New York's Fashion Week to submit genetic samples for the new, low cost of $399. As non-California residents, Manhattanites represent a genetic talent pool untouched by regulatory agencies in the startup's home state. 23andMe cofounders Anne Wojcicki and Linda Avey, pictured here, see fashionistas as runway dilettantes, and therefore brick-dumb.But by figuring out the single-nucleotide polymorphisms which lead to chiseled features and a high-powered metabolism, Wojcicki might figure out how to make sure her next child with Google cofounder Sergey Brin is healthy, smart and ravishingly beautiful according to media norms. My suggestion? New York's models should be making 23andMe pay them for saliva samples. It's not like Wojcicki, whose startup is already backed by her husband's employer, can't dial for more dollars from Google's new venture investment arm whenever she feels like it.