What pollsters call the easily manipulable people they are paid to manipulate when they are no longer being paid to make up quippy little euphemisms for "emotionally-motivated ignoramuses" such as "Hockey mom": "I think the best argument to get those voters is that he's going to follow a really strong but sensible course in terms of turning around the economy. I think a lot of those voters, particularly the downscale voters who saw Hillary Clinton as a champion for them, are looking for someone who's going to be able to champion their cause, particularly in the economic area." [CBS News]

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