Loopt encourages New Yorkers to walk Loopt has certainly gotten creative marketing the company's "social-mapping and communication service" — three-minute video advertisements on the touch-screen displays in New York City taxi cabs. Perfect for reaching the pink and green, double-popped-collar crowd . Care to help with the caption? Best offering in the comments is sacrificed to the new headline gods. The gods rewarded rwe112 for yesterday's winner, "Forgive me father, for I have sinned..."