The doubters were wrong: the Wired cover featuring dating columnist/microcelebrity Julia Allison is one of the best-selling covers for the tech magazine in the last eight years, Portfolio reports . We suppose that congratulations are in order. So congrats or whatever. Julia's Wired cover outsold Rupert Murdoch's and Sarah Silverman's. (That is 103,000 copies.) Except. She won by default! Sex n' high heels sells, obviousy, and a woman on the cover of a geek magazine—or a celebrity or fashion magazine, for that matter —always does better. And Wired doesn't put very many women on its cover. It's the Sarah Palin effect .