MSNBC reports today that based on adjusted ticket prices, the record-breaking summer Hollywood just enjoyed at the box office in fact hosted 5 percent fewer moviegoers than 2007. Even The Dark Knight was subject to a particularly troubling reality check, with the as-yet-unproduced Shrek 4 surpassing its unprecedented money-making prowess. Now that is phenomenal. Next up: Watch Iron Man 3 shatter Harry Potter's impossible dream in 2009. [MSNBC]
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