- Ads are banners, not text — either 728×90 or 300×250.
- The ads must link to another MySpace page, rather than offsite.
- Minimum campaign buy: $25
- The ad system seems tied to the pending launch of MySpace Music, a venture with the Big Four record labels.
Two weeks after News Corp COO Peter Chernin told an audience in New York that MySpace ads are ahead of target, the site launched a self-serve ad system at advertising.myspace.com. Aimed primarily at musicians and small businesses, the ads start at a $25 minimum for a campaign. The big difference from Google's AdWords: MySpace ads only link to other MySpace pages. Here's a summary of Mashable's writeup on the system: