Adding some actual potency to Yahoo CEO Jerry Yang and president Sue Decker's pitch to Madison Avenue this morning: Jon Hamm, star of AMC's weekly ode to the world of 1960's ad guys, Mad Men . Yang and Decker were likely hoping Hamm's shine would rub off on them, just by having him in the room this morning to deliver lines like "what my friend Jerry Yang is about to share with you will rock the advertising world in the same way that radio and television did way back when."Likening APT (née AMP, née Project Apex, before its name was "awesomeized" ), Yahoo's too-little-too-late ad platform, to the scotch-soaked, cigarette hazy halcyon days that Hamm's presence would evoke can only remind those potential ad buyers of how the business really isn't anymore. Like Yahoo's golden era, it, too, has passed, no matter how many smoke rings management attempts to wreath their current missteps in. As Don Draper said in his most famous pitch, clipped above: "Nostalgia literally means the pain from an old wound."