Cra-zazy customers hardly need to be told where they can take their complaints: They just need an outlet. Get Satisfaction aims to automate the bitchfest. Bonus: Its president is Lane Becker, one of Valleywag's most lovably lubricated crush objects — clothed, bespectacled and interviewed in this clip from Web 2.0 in New York. Becker's founding cohotties are Thor Muller and Amy Muller. The "frictionless" solution to demanding customers, who will blog about your inadequate service as soon as look at you, was hatched out of the mayhem caused by their mail-order grab bag business for previously free conference tchotchkes, Valleyschwag .