Well, there were roadblocks. But those were removed, and the New Chicago Tribune is more than a new version of the timeless Tribune, but it represents a completely new attitude in the newsroom, marketing floor . . . everywhere.Everywhere.
There's a new flexibility and freedom to have so much belief on the brand, the city and the people that we can take chances . . . try things . . . have the attitude of re-invention locked into our genes so we can compete . . . and prevail without the shackles of sacred and tired old line thinking that is weighty enough top sink us all into the land of the obsolete. It's a whole new day . . . and attitude.Something is happening here.
I thought Allentown did an good job with their re-invent . . . it wasn't really that WOW though, but it is clear that they are a model of daily re-invent as they are on fire with new ideas and angles. They're continually launching new features, upgrading existing ones and THINKING about the newspaper . . . an a 24/7 basis.Right. Now here's where Abrams really starts to Blow. Your. Minds:
The Baltimore Sun did some very nice special sections . . . BUT—they were plastered with the line "SPECIAL ADVERTISING SECTION"OUCH! Why not just say "Don't read this because it's a bunch of ads and no credible content"I understand the importance of seperating these from the traditional news, that's fine, but how about another name??SPECIAL FEATUREA PUBLICATION OF (PUT PAPER HERE)etc. . . .Shhh: no words.