Hot New Restaurant Brings High Prices, Hassle, Mystery To Dining ExperienceCelebrity chef Tom "Tom" Colicchio, of Top Chef fame, is going to be back in the kitchen, cooking food! Not for you, of course—for 80 lucky people per month who score reservations to his crazy new momentary pop-up restaurant. Which is really just an idea of a restaurant, existing only in the minds of those who can pay $250 to eat... something that Tom Colicchio decides to cook. Could be anything! Let's break down this brilliant new way to soak rich foodies in these lean, Kool-Aid times: See, Colicchio's not actually opening a new restaurant; he's starting a venture called "Tom: Tuesday Dinner" that will open up every other Tuesday, then disappear! The first exotic location for your pricey meal? A "tiny space" in the private dining room of Craft, another one of his already existing restaurants!
Reservations will be taken by telephone six weeks in advance, and the price of the meal ($150 to $250 depending on the menu) will have to be prepaid with a credit card. Menus will only be announced about a week before each meal; they will be posted on a website, tomtuesdaydinner.com.
If this works out, we're starting a new venture: "Track me down at an undisclosed location and pay me $1,000 and I will tell you where the nearest McDonald's is."