"Sitting in bumper-to-bumper traffic, [Iminlikewithyou's] Forman produces a steady stream of non sequiturs. "I like people in cute T-shirts who look really angry," he says. Just as he's launching into a description of founder fetishism—that is, when a woman goes only for men who have started high-tech companies, his phone rings. His girlfriend, Julia Allison, is on the line. "She has it," he mouths. Then he says into the phone, "Of course I miss you. I always miss you."
...Exhausted and slower than the night before, Forman is at the crux of the Web 2.0 star's dilemma. Sustaining fame by making sure accounts of your exploits with industry players and Internet starlets circulate in the right places is a full-time job. But so is getting a company off the ground. Karp and Forman consider the two pursuits inextricable. As fameballers, they stay busy fine-tuning and maintaining their personae. But a persona is not a person. A persona doesn't get work done. And a persona can't engage in a meaningful relationship. About a week later, Forman announces that he and Allison have split. He also says the tinnitus is gone. "I mean, it could just be a coincidence," he says.