Kevin Rose—"an old, old man," to quote Cashmore—never planned on going to the Mashable party. "I'm all partied out," he says. People magazine readers probably wouldn't know who Rose is, but among the Internet-savvy he's Brad Pitt. Rose, who dated Julia Allison a few years ago, is remarkably low-key compared with his younger counterparts. Drinking tea out of a mug covered with skulls and crossbones, he perks up when the talk turns to rock climbing (he's in a group called Geeks Love Climbing). He says he doesn't know what the term fameballer means. He also says he doesn't do things like wedge himself into nightclubs to have his picture taken with founder fetishists.Those would be the women who this sort of scorn is usually reserved for: Julia Allison and her heiress apparents. The Details profile is predictably overblown, but its core message is clear: There's a new generation of men in tech who no longer feel it's enough to just launch a product people want — unless that product is themselves.
The golden boys of New York's start-up scene are just as flashbulb-driven as the women who dote on them, a new Details mag feature reveals. Mostly they followed Tumblr's enfant terrible, David Karp, and his heterosexual beard Charles Forman, who pimps "social gaming" at iminlikewithyou but is still better known as last season's Mr. Julia Allison. There's a guest appearance by Kevin Rose, which you can just tell is going to get messy. He's inserted towards the end as the wise old sage, warning these new guys away from male Internet fameballing: