After the rapturous reception afforded the Daniel Craig-toplined Casino Royale, it seemed like the James Bond franchise could do no wrong as it headed into its next installment. Then, the problems began to pile up for 007's 22nd adventure: a lopped-off fingertip for Craig, stuntmen badly hurt, and a theme song tangle with Amy Winehouse that forced producers to settle for a middling Alicia Keys/Jack White duet. Through it all, though, one decision stood head and shoulders above the rest for its sheer confoundingness: the decision to title the film Quantum of Solace. Now, in an interview with GQ, Craig reveals that the head-scratching moniker was essentially his idea:
Asked if he agreed with fans who have laughed at the new name, Craig told GQ: "No, because I was involved in making the decision. Names were coming out, some ludicrous stuff was going back and forth – I can't remember exactly, but you know the sort of thing: 'The Blood On Your Face'. I knew I didn't want 'death', 'die', 'bleed' or any of those things in the title. "We had it written down on boards and we'd literally go and sit in rooms and stare at this title. If you look at 'Q's, they're really weird in a title. "As soon as it came out, people were saying, 'Ooh, it sounds like Harry Potter.' No, it's Quantum of Solace. I was saying, 'It's a Bond title! The name of a Bond film is not about anything. Live And Let Die? Octopussy? What does it mean? It means very little. We've got nothing to worry about."
Though we mourn the loss of the producer-suggested title You Only Bleed When You Die From Death, we have to agree with Craig that the Bond names typically mean very little (and that Q's are totally rad!). Still, why didn't the star insist on his perilous title's incorporation into the film's theme song? Jack White yowling words that rhyme with "solace" might have provided the Bond theme with the frisson it so desperately needed — or at least a great many more lines about undersung Kojak star Telly Savalas. [Photo Credit: AP]